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In the News
For
Brokers, Cleaning Up Is Part of the Job
- Anna Bahney |
New York Times
January 23, 2005
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In the competitive sport of residential real estate in
New York City, the arrival of end-of-the-year bonuses on
Wall Street is like the long awaited day when pitchers and
catchers show up for spring training: hope at the beginning
of another season.
Rather than preparing for the summer real estate season
typical in the suburbs and much of the rest of the country,
New York follows the money. While there is no real "slow"
time in real estate in the city any more, inventory tends
to build at this time of year, making the period from January
to April showtime.
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Setting
The Stage
- Daniela Deane |
WashingtonPost.com
November 3, 2004
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Get rid of at least half your stuff. Clean the house until
it sparkles. Have your carpets and floors professionally
cleaned -- or replaced, if they're worn. Paint if you need
to.
Put crisp green apples into a stylish black bowl on your
kitchen table. Turn all the lights on. Start some soft jazz
on the CD player. Bake some chocolate chip cookies.
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Home,
Bland Home - Agents Strip Home's Personality All in the
Name of Faster Sales
- June Fletcher |
The Wall Street Journal
June 15, 2003
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Steve and Karen Mazzo's California home was a lively testament
to their world travels, with Buddha statues on the end tables
and Champs-Élysée paintings on the walls.
But when they put it on the market four months ago, their
real-estate agents made them pack it all away -- and then
showed up with a van filled with chairs, china and antique
books. The result was clean, stylish, and nothing like their
home.
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How
'Staging' a House Can Pay Off for Sellers
- Penny Doherty
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The Wall Street Journal
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Mary Summers believes she could have sold her two-story
colonial in Severna Park, Md., for $10,000 to $20,000 more
if she and her husband had merchandised or "staged"
it properly. Her four-bedroom house, originally listed at
$470,000 in December, sold for $450,000 in February.
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Showtime
For Your Home
- Anne Tergesen
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Business Week
March 31, 1999
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When the sale of his three-bedroom apartment on Manhattan's
Upper West Side fell through in mid-2002, Tom Allon decided
to stay put. Good thing, because this June the president
of magazine publisher Manhattan Media received an offer
that exceeded his "wildest expectation," topping
his original asking price by some 45%. The appreciation
of New York City real estate played a role in Allon's good
fortune, but it's not the whole story. Also working in his
favor was a $10,000 makeover conducted by one of a growing
number of "stagers," or designers who prepare
homes for sale.
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Decorating
Homes To Sell
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HGTV
March 31, 1999
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As the real-estate industry has become increasingly sophisticated,
the business of spiffing up homes for sale has become its
own occupation.
According to published reports, people in several areas
of the country have gone into the business of "staging"
homes, arranging them artfully for maximal visual and emotional
appeal to buyers. Staging as a business is new enough that
such operations often do not know of one another, reports
the Minneapolis Star-Tribune.
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More Staging Resources
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